The creation of the unique website for the new Gura Portitei restaurant in Bucharest, took into consideration the homogeneity of the style, using elements of the design of the Holiday Village site, as well as the integration of tools for online orders and reservations. Thus, the integrated software recognizes customers by phone number, if they choose to place a phone call.
Communication efficiency is achieved by allowing visitors to easily place orders and reservations - which are sent as notifications to the restaurant, both by email and by SMS. Orders are delivered by a simple click to the kitchen, and the generated bill can accompany the delivery, containing all the required information.
The site
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White The basic tone of the site allows the eyes to relax;
Marine blue Selected to suggest the restaurants specificity, but also to ensure the homogeneity of the brand.
Solar yellow One of the colors of the brand, suggests sunlight and stimulates positive associations in the gastronomic spectrum.
Crude green Tone that suggests freshness and the natural origins, shows positive associations in the culinary area.
Sepia Often used in gastronomic applications, it suggests the naturalness of wood and balances the chromatic palette.
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Roboto Thin
Selected for increased readability and elegance of elongated shapes.
Montserat Bold
The contrast made with the thin texture captures the robust character of the Danube Delta.
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Inspired by both the savory dishes and the warm and friendly atmosphere, the moodboard is composed of pictures captured during photo sessions at the location.
The moodboard respects the chromatic palette, serving as inspiration for the choices in it.
Intelligent
In the era in which impersonal communication is more and more desired by users, the restaurants site offers visitors the ability to place reservations or orders with ease. In addition, they are sent to the restaurant via SMS, eliminating the need for an operator to check the administration platform constantly.
Online orders are sent to the kitchen by simply pressing a button, so the generated bill can accompany the order until delivery.
Illustrative
The Flat Lays in the session are used to illustrate the dishes present in the menu, thus making the visitors decision easier. Orders can also be placed by a simple click.
Ergonomic
To make it easy to navigate on the mobile and not to bother viewers with endless pages, each dish has a description that can be easily accessed, after which the viewers can return to the menu in the previous position. Along with the dishes are included suggestions for wine assortments.
Ready to communicate
Visitors can easily sign up for the Newsletter to receive information
about offers, dishes or other news. Positioning the form on the first page, after half of it, wants to present this possibility to users who have shown enough interest.
