Widespread, as you can see with your eyes and with a gastronomy renowned worldwide, Bucovina is a destination not to be missed. This is why the guesthouses professional presentation is one of our favorite projects.
The project started with a sound documentation stage that included the Bucovinean traditions - from the embroidery of the national costumes to the regionalisms recognized throughout the country, so as to capture as much as possible from the specificity of the area.
The site
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White The basic color, allows the eyes to relax.
Dark sepia The color used in branding, reminds of the dark tones of natural wood.
Vermillon Having as the source of inspiration the colors of the traditional Bucovina port, is considered as an appetite stirrer.
Mustard Complimenting the gourmet character of the red, it is also extracted from the traditional port colors.
Imperial green Present on the traditional clothing, this tone evokes the freshness of the ingredients used in the kitchen, but also the green of the coniferous forests.
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Allura
With diagonal paths and a personal air, the font chosen for titles desires to evoke the format of stories books.
Roboto
Selected for slim character and increased readability, compliments the rich shapes of the title font.
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Starting from the landscapes whose beauty cuts your breath, from the fields covered by summer grass or winter snow, the moodboard also includes pieces of the traditional Bucovina costume, traditional clay plates, but also shots that show local customs.
Without radicalizing the direction, the inspiration passes through old-fashioned stories books, with hand-drawn and original illustrations, wishing to emphasize the idea of "story land".
Traditional to the end
Prior to the design stage, we had a documentation stage in which we analyzed the embroidery patterns of the traditional Bucovina port.
Neither the text content was neglected. For it we had a stage of analysis of regional words, selection of the ones understood throughout Romania, and then, created the SEO optimized content with integrated regionalisms for an authentic allure.
Illustrated
To accentuate the air of the story, the site integrates watercolor illustrations of different accommodation options. Of course, room presentations use real photos to eliminate misunderstandings.
Useful and informative
The site also contains a list of tourist attractions to be found in the area, along with buttons to navigate to them. When accessed from the mobile, the buttons open the preferred navigation application with the destination of the touristic objective.
Contrasting panels
Using natural textures and traditional tablecloths shot in the restaurant, the site includes contrast panels that break the monotony of the page and draw attention to their content.
