White
Basis color, allows the eyes to relax.
Ceruleum
Also present in the logo, it creates a pleasant contrast with the rest of the palette. Used to attract attention.
Medium gray
Evocative of confidence in association with blue, a serious color that creates a pleasant contrast with the white background.
Dark gray
Used for direct differentiation of sections.
Dark blue
Also present in the logo, has a serious and tempered character.
Montserat Light
Chosen for its modern character and easy readability, it presents a wide range of stylistic options, allowing different degrees of highlighting.
Montserat Bold
Used to emphasize the title sections and explanatory subtitles, it creates a pleasant contrast with the font of the text bodies, without visually burdening the composition.
Composed of frames that illustrate the workshops, but also an illustrative photo used to highlight the secondary conversion objective, the moodboard contains a predominance of light color.
Also, the frames with reference to business or illustrative for the themes of the workshop are part of the moodboard.
