Presentation website with custom admin panel - Cilantro
We started 2021 with a challenge: a presentation site for a nutritionist, which allows visitors to register for various events organized by him. Fully integrated with CRM that allows the storage of consent and the creation of subscriber lists, ready to be used to promote events.
A secondary objective of the project was the ease of content management. That is why we have created an intuitive admin panel that allows you to easily update text content and photos across the site, as well as add events - with dedicated pages, add testimonials, frequently asked questions or partners.
The project
01.Illustrative The stylized coriander leaf is combined with an element that refers to the structure of DNA, suggesting a personalized approach to the nutritional plan.
02.Readable font With a modern character, the chosen font allows readability and does not overload the logo.
The logo suggests the main competitive advantage of the nutritionist and allows easy identification.
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White The basis color, allows the eyes to relax.
Sepia Color often used for gourmet products, it is associated with food.
Black Used for association with premium products and services.
Medium gray Tempered in relation to white, in the combination of non-colors suggests the modern character.
Natural green The basic color of the brand strengthens the association with nature and well-being.
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Overpass Light
Chosen for the increased degree of detail and for the modern character in combination with the bold version, it ensures readability by adding more details.
Overpass Bold
Used to emphasize the title sections and explanatory subtitles of the icons, it creates a pleasant contrast with the font of the text bodies, without visually loading the composition.
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Composed mostly of frames that illustrate dishes and use the separation between bokeh plans, the moodboard is basically quite colorful.
The temperament of the colors is softened in the final design, in order to obtain the stylistic homogeneity.
The versions
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The site
Monetization in the first place
The events section is included on the first page, presenting the latest three events added to the platform. From here, visitors can access each individual event page, or navigate to the entire event list.
Illustrated
The advantages of the nutritionist are presented together with suggestive icons, meant to facilitate their understanding and memorization. Both images and text can be updated from the control panel.
Minimalist
The event presentation page contains only the necessary information and presents the key ones in an orderly manner, easy to follow. The registration form for the event requires a minimum of information, allowing it to be completed quickly.
Power to the info
The site also includes a section of frequently asked questions, which can be extended with the help of the administration platform. Thus, the nutritionist can address the concerns of the target audience through published questions, increasing their chances of generating leads.
The administration panel
Intuitive
The structure of the administration panel follows exactly the structure of the page. Thus, the modification of the texts and images on the site is easily done, the administrator knowing from the start where he finds the element to be modified.
Simple
Adding testimonials, frequently asked questions or partners is done with a simple click or tap, from any device. These are automatically updated in the Front-End of the site.
Ergonomical
The FAQ section displays only the question and its options. This saves space on the page, without sacrificing functionality.
Quick
Adding an event and, implicitly, creating the event page also follows the Front-End structure of the page, in order to optimize the insertion process.
