In 2023, I created a presentation website with the role of a product catalog for a company that sells special furniture.
The objectives of the project were both the presentation of the range of products, as well as gaining the trust of potential partners
The project
xPure white
The basic tone of the site allows the eyes to relax;
Bight green
Used only to emphasize different elements - juxtaposition with photos in warm colors, drawing attention to itself.
Intense black
Used in free-standing sections - to attract attention through contrast, it is associated with premium products
Medium gray
Used to create subtle highlights.
Ochre
The average tone of the photos used, softens the black used in the design;
Prata
Chosen for its classic and elegant character, it compliments the photos of the products, adding an extra touch of personality.
The moodboard is composed of the photos of the products, they being the main center of interest of the website
The general color is warm, the exceptions being subtle light blue or gray tones.
The site
The product in the foreground
When we talk about a catalog - be it online or offline, the main focus falls on the products. Therefore, also in the case of this project, the main point of design was the products.
Elegant
The design includes discreet decorations - the thin border that directs the eye to the center of the photo or the transparent bands that fade on hover give a touch of elegance to the interface.
Illustrated benefits
Even if the emphasis falls on products, it is not appropriate to neglect the trust component in the company. That is why we integrated the advantages offered by the company in a simple and direct way.
Easy to use
Users can easily navigate between the sections of the catalog and request personalized offers with a simple click
Detailed
Each product has a dedicated page, where several photos, technical specifications and price information are included. Promotions are highlighted in green, very little present in the rest of the interface.
WRITE US!
AND LET'S SEE HOW CAN WE BUILD A SUCCESS STORY TOGETHER.
Branding and unique site for Steflo Relocation
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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