Unique website for funeral home - Ciprianca

We can start by saying that in this field of activity the need is overriding the preference, and the visual requires a very careful use.

The challenge of this design was to address the target audience who, when accessing the site, will be in a negative emotional state. The differentiation of the company, however, gave us a very precise direction for the evolution of the content.

The project

01. Illustrative
The lily is associated with the funeral events in our culture.

02. Rhythmic
The integration of the Christian symbol at the end of the logo metaphorically closes it.

03. Homogeneous
The font chosen is itself suggestive for the object of activity.

The vegetal elements refer to nature and implicitly to the cycle of life. The integration of religious elements points to a continuation.

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Carbon
The basic tone of the site compliments the object of activity;

Faded Carmin
Used in the chromatics of the photography integrated in the site, it strengthens the direction of the color palette, without being ever used directly.

Light gray
It is chosen because it offers enough contrast for text bodies, but it is not as tiring for the eyes as white is.

Gold
Basic tone chosen both for associations with opulence, as well as for its belonging to the color palette.

Burnt shade
It completes the palette and betrays its inspiration source - autumn.

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Sewstain

With a high degree of sharp detail, the font itself suggests the object of activity. Used for main section titles.

Verdana

Used for text boxes, due to the wide range of variations, lack of details and easy readability.

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The Moodboard of the project is inspired by nature and combines both tomnic landscapes, as well as bright, spring landscapes.

The second component is flowers because they are always present in funerals, but also because we are more comfortable with the idea of expiration in their case.

The site

Adorned

Given the ceremonial nature of the services, the site abounds in ornaments, meant to enrich the dark background and give it a classic elegance.

Orderly

The financial arguments are offered immediately after the differentiation is strengthened, addressing one of the main concerns of the target audience, at the right time.

Easy conversion

The contact form contains only the fields required to send a request and is integrated on a lighter and more colorful background than the surroundings, thus attracting attention.

Illustrative

The values are illustrated, to increase the memorability but also to increase the rhythm of the descriptive page flow.

The traffic, directioned

After browsing the presentation pages of services and products, those visitors who are not yet convinced to purchase the services are invited to continue browsing the packages presentation page.

Thus, the route of visitors to the site will be more predictable and will follow the direction of the arguments.

The products, presented

Visitors can see examples of products if they wish, as they are accessible in galleries that open on the page and can be closed to continue browsing.

Thus, we avoid pushing the products in front of people who may be sensitive at the time of access.

The packages, highlighted

The free package based on the pension heel, but also the top package are highlighted in sections specially created to attract the attention of visitors.

Ergonomical

The intermediate packages, which if overlaped would make the navigation difficult and the page infinitely long are presented in an ergonomic manner. Thus, visitors can scroll the packages, stop on those they find interesting, scroll some more and easily return to them.

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