One of the migrations from Wordpress executed in 2020 was for a natural fertilizer producer. The old site had security issues, which led to dramatic declines in SERP rankings.
Simplicity and accessibility have defined this project - the conversion actions are easily visible and available in all folders, the information is structured to be easy and pleasant to navigate, and the prices are also highlighted.
Versions
The project
xWhite
The basis color allows the eyes to relax.
Intense yellow
Chosen for the strong contrast made with the black tones, it is the color used for all the action buttons.
Black
Used for the proximity to the object of activity, it forms a strong contrast with white.
Cedar
Tempered in relation to white, chosen for the proximity of the object of activity.
Green
Chosen for chromatic accents, present especially in photos, it naturally compliments the colors in the palette.
Josefin Sans
Chosen for the increased degree of detail, which does not impede readability. It is the only font used, because the associations with this font tend to visually load the composition.
Josefin Sans Light
The Light variant ensures a degree of visual differentiation necessary for the ranking of elements.
Composed of frames that illustrate the product, the moodboard has a chromatic predominance that tends towards brown and green tones.
The included frames contain elements that illustrate the process - from the source of the product to the expected result.
The site
Focus on the advantages
Clearly separating the benefits and illustrating them helps the target audience to better perceive them. Thus, the three key advantages are memorable, and their number is also easy to remember.
Information framing
Product information is separated into short, easy-to-follow paragraphs. Where required, they are accompanied by icons, but the design also includes small color variations that help separate the categories of information and make it easier to navigate.
Visible pricing
In each product page the prices have a border in the color of the main action button. Thus, the price section draws attention to it.
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Website with bookings and orders software for restaurant
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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