A company from Galati with a noble goal - to teach both children and adults to do sports and become performers, through a consolidated program, now has a unique online presence, the DUMS brand.
The design uses various elements designed to suggest action and stamina. The images are carefully chosen to reinforce the message and to respect the chromatic convention.
The project
xWhite
Used for certain sections, it has a lower degree of coverage than in the case of other projects.
Solar Yellow
Color that suggests the activity and joy of youth, tone chosen for the strong contrast offered by the black background.
Black
Used for multiple sections, it suggests seriousness.
Medium gray
Also present in the color base of the photos, it creates a discreet contrast with the black background.
Sky blue
Associated with seriousness, but also with freshness, it is the basic color of the brand. Used to emphasize different sections and to draw attention to elements.
Bebas Neue
Legible, thick font with a masculine character. It is used for section and page titles, giving a strong design character.
Montserat
Easy-to-read font for text bodies. I chose it for its modern character, but also for the readability offered and the contrast to Bebas.
The moodboard is an important component of this design. The chosen photos are of action, illustrating the exercise in intense forms.
The photos contain or have been manipulated to contain shades of blue or yellow, complimenting the rest of the design elements. The pink photo is used to create contrast and draw attention to the Newsletter subscription section, which it decorates.
The versions
The site
Hero Images
Page headers use Hero Images - large action photos, along with the page title framed in a transparent border, inspiring the viewer to the action.
Its ot Rythm
The section titles are framed by a colored border and tilted in a direction that suggests ascent. The differentiating elements of the company are also illustrated, taking over the color of the section title to attract attention.
Differentiated
Although the straight edges also characterize the buttons, the position and color chosen for them differentiate them from titles or other elements that use the colored border.
Illustrated
Each of the development directions in the training programs is illustrated for a better understanding, both of their individual and of the set of factors involved in the process.
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Unique website for Ciprianca funeral home
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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