A young and enthusiastic team, passionate about every boat and ship, deserves a professional presentation site that is absolutely memorable. That is why we chose a combination of natural colors, curved shapes and straight lines that highlight the creativity, optimism and naturalness of the young team.
The decision-making process here is an emotional one - people do not buy refurbishing boats but the return to life of an old friend, the admiring gaze of seafaring colleagues, or a relaxing holiday on their own boat, in total safety - which is why we chose approach that combines the emotional with the rational (necessary for any business at the beginning of the road) for this project.
The site
xWhite
The basic color, allows the eyes to relax.
Dark sepia
Inspired by the natural color of the wood, pointing to the object of activity.
Navy blue
Often used in combination with white for sailing, it is used in large impact panels.
Azur
Inspired by the color of clear water, it illustrates the object of activity and leads the mind to a relaxing vacation on the boat.
Sand
Also from the range of colors that inspire relaxation and send the thoughts to hot sands, the tone was treated for the pleasant complementarity with the blue tones.
Josefin sans
With a friendly air, sharp angles reminiscent of the shape of the prow, Josefin is a font with a strong character.
Josefin bold
Used to emphasize title sections, it naturally complements the body of the text.
The Moodboard is composed of images where boats are the main element, in natural impact environments.
The themes of the images included in the moodboard range from safety to relaxation on an impeccable boat. Thus, the feeling transmitted is positive, the entire content of the site being based on an optimistic attitude.
Built for results
Placing the contact button after the restoration process is illustrated is not accidental, but it does monetize the persuasiveness of the arguments previously exposed.
Serious
The use of straight panels has the role of suggesting seriousness, while the alternation of shapes puts their character in the spotlight and suggests finding creative solutions.
Personal
Every here and there are manual font inserts, sometimes even the handwriting of team members. The corrugated cuts of the images suggest the waves in the boats train.
Informative
By presenting the types of paint and their specifications directly in the services page, we aim firstly to position ourselves as professionals, to provide an additional reason for visiting the site, but also to obtain relevant links that will keep us in the top positions in search engines.
In addition, keyword analysis and built-in strategy have revealed a related target that can be addressed through this page.
This website was nominated to the CSSWinner SOTD Award.
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