An initiative to sponsor a CNVC pilot should illustrate the benefits of sponsorship in a concise and convincing manner. That is why the presentation site of the initiative shows in a creative manner the space available for the placement of sponsor signs.
The project started with the design for the competition car, taking into account the space needed to integrate the sponsors, continued with the design and development of the presentation site of the initiative, including a recruitment campaign that has helped develop the #breakthebox brand.
The project
01.Space for secondary sponsors Integration of secondary sponsors on the rear wing can be done naturally by placing logos on long portions.
02.Textured The texture that goes from the wings to the hood, frames the logo of the main sponsor on the hood.
03.Space for the main sponsor The main sponsor, visible on the door, has both a white space, framed by the details of the design, and the front door dark area.
Designed to integrate as many sponsors as possible with varying degrees of coverage, the competition car design uses straight angles and a texture with a decomposition effect to suggest speed.
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White Basis color used to emphasize the main sponsor.
Black Used to create a strong contrast.
Ferrari Red Associated with dynamism and action, it is used for accents.
Marsala Used in presentation materials to compliment the tone of red, without creating too brutal impact.
Medium Dark Grey Pleasant with black, used to provide a modern air.
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Pacifico
Selected for the man-made character that reminds of street art, offers an extra personality to the project.
Montserat
Easily legible, with a wide profile, it does not distract from the content.
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Obviously, speed is the element behind the moodboard built for this project. Whether we are talking about the Doppler effect, or the diffused light of the headlights, the chosen images helped us isolate the chromatic palette.
Another component is action, so we have also selected pictures of other extreme sports.
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The site
Efficient
Simply placing the cursor (hover) over the car images will display the rates for different locations and different degrees of coverage.
Rational
By illustrating statistics on sponsorship in motor sport, the presentation section addresses the target audience from a rational perspective.
Direct
The contact form shows a few fields alongside the ability to tick the options of interest to the person who sends the message, allowing the team to hierarchize requests according to potential.
