How can you have a different voice in a field where the voices of all sound the same? Within this project we tried to bring a smile on the faces of the visitors, frowned by the copy used by the competition.
Designing the presentation site for Trust S&V Prompt was one of the most fun DUMS projects so far, involving more manual illustration than it would seem at first glance.
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White
The basic tone of the site allows the eyes to relax;
English red
Elected for its friendly character, it is still red, suggesting urgency;
Dark blue
Associated with seriousness, the dark blue tone complements the color palette in a pleasant manner;
Bleu Ciel
Cheerful and lively, the chosen blue tone has an optimistic air;
Lemon
Emphasizing both the blue and the English red tones, with a strong association with optimism, the lemon yellow is used for chromatic accents;
Playfair
With details that suggest seriousness and an elongated profile, Playfair is suitable for titles, giving them the importance they deserve.
Roboto
Easily legible, with its elongated profile, Roboto naturally completes the font for titles, ensuring maximum visibility of written text.
Inspired by city frames that suggest the subject of activity, the moodboard has at first sight a classic corporate air - adapted to the B2B goal.
The second component of the moodboard is the frames that illustrate well-groomed interiors and lead to a relaxed, welcoming air, with the desire to illustrate the benefits associated with using the services.
The site
Ergonomic
By placing the popup quote request form along with each service presentation, we ensure the interaction in perceived as non-invasive as possible for the conversion action.
Adapted
If in the desktop version, the phone numbers are fully viewable, in the mobile version, the call buttons are reduced to the specific icon and name of the desired department. The two departments are chromatically separated for easier mobile use.
Illustrative
In an area where trust is the key and all competitors are approaching a serious tone, we wanted to be ... a little different. This is how the drawing-vectoring-finishing process started for the illustrations that enrich the services presentation page.
Serious
Because yes, however, we are talking about a serious field, the playful illustrations are balanced with photo-text panels that use the most serious chromatic combination in the given palette.
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Unique website for VDC Grup
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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A site that individualizes the teacher and facilitates communication with students.
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A unique website for a funeral home, made taking the mood of the visitors into account.
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Website with bookings and online orders software for a restaurant in Bucuresti.
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