In an area primarily characterized by emergency, potential customers do not spend too much time selecting their supplier, therefore, the correct dosage of arguments is crucial to success.
Designing the presentation site has taken into account both the urgent nature and the ease of the contact process, but also the depths of the decision-making process.
The site
xWhite
The basic tone of the site, allows the eyes to relax;
Permanent red
Chosen for its strong character, suggesting emergency;
Mint green
Elected for complementarity with the red tones, is used in photography;
Medium gray
Neutral, when used correctly, adds modernity to the design;
Marsala
Compliments and discreetly complements the main tone of red;
Poppins thin
With round shapes and a superior level of detail for a sans-serif font, Poppins preserves the readability of the text written using it without boring the viewer.
Poppins
The increased degree of detail of this font makes association with other profiles difficult, in the context of a well-defined graphical balance. Therefore, Regular / Bold variations are used to accentuate the various elements.
Inspired by figurative frames, illustrating the object of activity, the moodboard contains discreet vernile and blue tones.
The second component of the moodboard is the frames illustrating people, relaxing near windows, enhancing the potential for relationship building and empathy of the viewer.
Human centric design
Starting from our favorite question, "Why?", We find that people do not want "repair services for windows", but to remove the defects of their windows. That is why, here on the site we find pictures of people, pictures that evoke positive emotions and pleasant sensations.
Emergency, defined
Red plays a well-defined role in the design of this site. The first appearance takes place in the homepage, drawing attention to differentiation criteria. The next section where the red captures the entire screen is in the "door unlocking" section, whose services are of a high degree of urgency.
Illustrative
Of course, all categories of services are also featured on the front page, along with suggestive images and the possibility of making a quick contact by email.
Integrated forms
With the desire to stimulate the completion of the forms and the submission of requests for queries, the presentations of each service category include a contact form, naturally integrated into the text.
WRITE US!
AND LET'S SEE HOW CAN WE BUILD A SUCCESS STORY TOGETHER.
Branding and cutom website for Salon Beaute by Felice
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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