The custom web agency

Presentation website Ghencea Residence

In 2023 we created for Ghencea Residence an animated, airy and comprehensive presentation website as well as the visual identity of the complex.

The main objective of the project was to present the categories of apartments available in the complex, as well as to provide transparent information about it.

Versions

The project

01.Geometric
The curved element acts as a link between the straight symbols and the friendly font

02.Readable
The chosen font is a minimalist sans serif, which ensures legibility even at small sizes

03.Illustrative
The decorative element is inspired by the architecture of the complex

The objective of the logo was to facilitate the recognition of the complex, by easily associating the logo with the buildings

Pure white
The basic tone of the site allows the eyes to relax;

Dark Cobalt
Chosen to facilitate recognition, it is the color of the exterior of the complex

Black
Associated with premium products and services, it is used to highlight sections;

Medium gray
Confidence generator in association with blue, it is used together with it, to allow highlights

Light gray
The tone is used to suggest spatiality and create a depth effect alongside the white borders;

Overpass Bold

With a friendly character that combines right angles with curved sections, it offers readability and gives an extra personality.

Overpass Regular

The font used for text bodies ensures the homogeneity of the design.

Based on both simulations of the complex and photos illustrating the high-quality finishes, the moodboard contributes to a serious tone.

The chromaticity of the included photos is restricted to the colors in the palette, contributing to the homogeneity of the design

The site

Coversion oriented

Visitors are encouraged to explore the real estate offer right from the first panel of the site. Also, appellants can follow the construction progress through the description in this panel.

Highlighted info

The main features of the complex are highlighted on the first page, helping even hurried visitors to form an idea

Organized

Each body of the complex is presented in detail - along with the deadline, the type of apartments and parking spaces and other useful information.

Detailed

Each category of apartments, studios or studios is presented in a dedicated page that contains all the information - from surfaces to location in the building and availability