A cleaning company needs an orderly image in the online environment to gain the trust of potential customers. That is why Duralaur opted for a unique presentation site, the DUMS brand.
The structure of the website is as clear and simple as possible, being developed following the analysis of some competing companies. Thus, we discovered the presentation of equipment as an argument used by competitors and we also included a list of equipment used. The design is minimalist and orderly, using contrast for extra visual interest.
The project
xWhite
The basis color, allows the eyes to relax
Ultramarine
Combined with seriousness and confidence, it creates a strong contrast with the white tone.
Black
Often associated with premium products and services, it is used to complete the color palette in a natural way.
Medium gray
It has a modern character in relation to non-colors, it compliments the association with confidence in combination with blue tones.
Sky Blue
A more lively version of blue than the navy blue tone, is used to complete and rhythm the design and give an extra contrast.
Raleway Regular
Chosen for the low degree of detail that gives it a modern character and extra readability.
Raleway Bold
Used to emphasize titles or sections of text without visually loading the composition.
The moodboard is composed of both frames that illustrate the process, and frames with the final result, the latter being included in a larger amount in the design.
The color of the chosen photos is usually neutral, but color accents are allowed in certain sections.
The versions
The site
Focus on conversion
Visitors can request a personalized offer from the first moment they access the site. The form is ergonomic, requiring a minimum of information from the visitor, necessary to send the offer.
The benefits, illustrated
Without too many presentations, the benefits are reviewed along with a suggestive icon to draw attention to them.
The equipment, shown
After identifying that this practice is common in the field, I decided to include the list of equipment on the company s website. Each piece of equipment is presented with a photo and a brief description of its use.
Visible pricing
The rates are presented in a simple table, with discreetly separated rows for easier browsing.
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AND LET'S SEE HOW CAN WE BUILD A SUCCESS STORY TOGETHER.
Unique website for Ciprianca funeral home
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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