The creation of a unique presentation site for the international relocation company took into account the specifics of the target audience, the desired benefits and the time allocated by them for selecting a provider.
Thus, the project is characterized by short texts, the presence of arguments in key points and their correct dosing.
The project
01.Illustrative
The three types of transport are present in the logo.
02.Rythmic
The inclusion of the three modes of transport is dissipated across the logo.
03.Descriptive
For a better identification of the object of activity
Starting from the desire to illustrate the advantage of multiple transport options, the logo also suggests seriousity.
xWhite
The basis tone of the site allows the eyes to relax;
Blue
Complementary to orange, it is used in photography to create a nice dialogue in graphic formulas;
Dark grey
Selected to compliment the vibrant color palette and for its modern character;
Intense orange
Associated with youth, energy and action, is the predominant tone;
Peach
A desaturated orange complements the palette naturally;
Baskerville old face
A serif font with a serious profile, chosen to emphasize experience and precision.
Montserrat thin
With a slim profile, it compliments nicely the serif font and has a high legibility.
Inspired by the object of activity, but also from the proposed differentiation, the projects moodboard illustrates the three modes of transport used.
Corporate photos and those suggesting the personal benefit of using the services are also part of the Moodboard.
The site
Careful to emotion
If we were to ask why people are opting for resettlement services, the first answer would be to eliminate the associated worries. Thus, the panel immediately following the fold on the front page uses a picture with a person relaxing, wishing to highlight the advantages felt by the client.
Contrasting
The compositional formula uses card layout to illustrate each category of service, juxtaposed to white sections to create contrast and draw attention.
Minimalist
Extensive slides of service categories use a lot of white space, few words and big photos to be easy to read and memorize.
Rythmic
The composition does not not lack rythm, large photos and white space being used to direct the views and to predict eye movements of viewers.
This website was nominated to the CSSWinner SOTD Award.
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Custom website for Real Estate Management
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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