The custom web agency

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Custom website - 4C Company

The easier an action is for a visitor, the more likely will be for that visitor to make it! Curious how easy it is to book a car with 4C Company?

Even when the area of activity and the specific of the target market impose structural limitations, we can think outside the box in order to create a unique presentation website.

The project

The first step in contouring the online image of 4C Company was refreshing the brand. The old logo, framed by the rectangular border had some advantages to be preserved: it was easily readable and recognized by the clients.

01. Elements inspired from aviation
in order to suggest the location of the center from the first sight.

02. Preserving format
in order to preserve recognition

03. Cursive font
For a personal note

Our objective was preserving the good characteristics of the old identity, and enriching them with new elements, that offer the brand a new dimension.

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Pure white
Basis tone of the website, allows the eyes to rest;

Orange
Used only in photography, as chromatic preferrence. Complementary to the blue tones, it emphasizes all the elements with this cromatic base.

Medium dark blue
strong and serious, the choice is motivated in part by preserving the brand, in part by personal preferrence but also by its benefic connotation.

Ceruleum
with a friendly and cheerful aspect, it is used in limited doses as contrast note.

Medium gray
completes the blue in B2B applications and is easy to restrain, flowing pleasantly over the white dominant.

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Otto

Chosen for its romantic character, it reminds of handwritting, complimenting the idea of "personal". The space between characters contributes to its human aspect.

Monserat

Rounded and easily readable, the font has a friendly aspect, but is also simple and serious. It has a wide range of variations, allowsing differentiation even on the same line of text.

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The moodboard is, obviously inspired by the area of activity. And what says better "rent a car" than driving itself? Even so, the story of Rent a car is written by the clients of 4C Company.

This is why, the moodboard was completed with shots that suggest the pleasure of the open road, the relaxing air of vacation, and also corporate shots, meant to strenghten the idea of professionalism.

The site

Ergonomic and intuitive

In an area where the speed is extremely important, the 4C Company website could not be otherwise than ergonomic. The cars are presented in a clean section, that does not distract attention from the basic information and allows rapid identification of the best option and the modality of placing a booking.

Differentiated panels

For easy identification of basic information, but also for creating a web experience based on contrast, the 4C Company website uses succesive panels, differentiated in order to mark passing through sections.

soft de rezervari rent a car integrat in site

SEO Ready

How about a car rental company website that actually helps you choose the right car for you? The 4C Company website contains the Car Rental Guide, a handy collection of information about the models available for rent.

Intelligent

The integrated bookings software allows the employees to visualize the bookings, differentiated for each city or each car.

This way, they can overview the occupation degree, or view it for each vehicle, they can place, modify or delete bookings, thus making the activity in multiple cities easier and more pleasant to manage.

Gallery

"DUMS Design proved creativity and dedication for the services offered to us, frequently contributing with ideas for developing the image of 4C Company."

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AND LET'S SEE HOW CAN WE BUILD A SUCCESS STORY TOGETHER.