After we set the objectives and the allocated budget, we begin the analysis phase. This aims at analyzing the company, the competition and the target market.
INSTRUMENTS USED IN ANALYSIS
- Documentary analysis
- Internal data and statistics
- Market research
- Focus Grup
- Mystery shopping
Once established the positioning of the company we explore different ways to structure the content, so that the new website is accessible, intuitive and persuasive.
ELEMENTS USED IN DESIGN
- Known behaviours
- Standard structures
- Competitor structures
- Information from step 1
- Arguments, positioning
Arguments can be wrapped in various forms to increase their impact. For each recommended or chosen style, you can choose up to 5 initial design versions. Let's explore the styles below:
Customising options
Text content in web design plays a dual role: it must assist visitors and direct them to conversion, but it must also provide information to search engines related to the company.
Because photographs are an important part of any business presentation, in recent years we have established our own studio for photo-video productions.
The advantages of custom programming include security, SEO, loading speed and functionality. Each project is created from scratch, using the LAMP (Linux, Apache, MySQL, Php) technologies.
And about Search Engine Optimization there would be a lot to tell. We could tell you how our procedure contains 50 criteria and we could explain each one separately. From space rations, however, and because we do not want to bore you, we briefly tell you that we follow:
Quality
We inspect all the content, for a good optimization, from the tags to the location and density of the keywords.
Server side
We collaborate exclusively with local data centers, which meet a number of criteria.
Communication
From the integration of the main channels, to the management of the relationship with the main search engine.
The Internet allows us artistic manifestations of various varieties, and web design should not be limited in appearance. The animations help us to bring to life the sites!
FUNCTIONS OF ANIMATIONS
- Attention grabbers
- Page formation
- Transitions
- Storytelling
Of course, once the development stages are completed, the new website must be tested. The procedures target both the appearance and functionality and can even cover the way the target audience uses the site.
TESTING PROCEDURES
- Cross browser
- Cross device
- Testing scenarios
- Focus grup (human testing)
Monitoring helps us to improve the performance of the websites but also to understand how they are used by the visitors and to align with their expectations. In addition, small periodic changes will pleasantly surprise loyal visitors.
MONITORING OBJECTIVES
- Legal compliance
- Analitics benchmarks
- SEO benchmarks
- Competition monitoring
- Feedback collection
- Reporting
WRITE US!
AND LET'S SEE HOW CAN WE BUILD A SUCCESS STORY TOGETHER.