An ambitious car rental company in Bucharest with premium cars and a wide range of services deserves a special presentation that will differentiate it from the fierce competition in the capital.
Designing the custom website we took into account the needs of the field of activity, and also suggesting high-standard services by using specific graphical formulas.
The site
xWhite
The basic tone of the site allows the eyes to relax;
Raspberry
Selected to preserve brand associations, being the contrast color of the logo;
Intense black
Selected for its modern character, in photography it recalls the gloss of the freshly painted bodywork;
Medium gray
Neutral, when used correctly, adds to modernity in design;
Pineapple
Complimenting and discreetly completing the main red tone, being used for conversion actions (buttons);
Overpass
Elected for its simple character, which gives it increased readability, the font shows diagonal cuts on certain characters, discreetly illustrating the concept of dynamism.
Overpass bold
The bold version is used for titles, balancing the composition, without loading it visually.
Starting from driving pleasure - on a free road or city trip, the moodboard is a dynamic one, with multiple illustrations of different forms of machine appreciation.
The city is also not neglected, the frames in Bucharest being an important part of the moodboard, alongside frames with good and free roads, which send the viewers dreaming of a trip.
Premium
The presentation of car categories uses sugestive images for each category, following a geometric structure, based on straight angles. The minimalist format highlights both the photos and the information associated with each vehicle category.
Easy bookings
Speed is important in car rentals, so visitors who just want to book a car can do it easily from the first panel. The form only contains the required fields for placing a reservation, thus reducing the time required to submit the request.
Organized
In the case of bookings settled by insurance houses, the presentation of the steps is organized, highlighting the ease of the process. The central panel also contains a quick reservation button to save the time for te visitors convinced directly from step 2.
SEO Ready
In addition to presenting useful information to tourists, along with direct navigation buttons to the main attractions (using the preferred navigation application), the tourist guide of the capital also presents links building opportunities through exchanges of links with different businesses, promoting local events , etc
This website was nominated to the CSSWinner SOTD Award.
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Branding and unique website for 4C Company
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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