Alternative medicine is a delicate area where trust is essential for success. It is important to understand that people are buying the benefits of alternative medicine, not the devices themselves, so the online store design has a core of positive emotions.
The online store integrates a lot of information in an ergonomic format, including trust elements and cross-selling techniques, in a way that provides visitors with an enjoyable ( UX oriented ) experience without disturbing intrusions.
The project
01.Hexagonal Inspired in the form of a beehive - associated with the benefits of natural medicine.
02.Happy The rounded-edge and curved lines font has a cheerful, contrasting with the straight shapes of the icon.
03.Ilustrativ The symbol inside the hexagon uses transparent triangles to suggest a mountain, suggesting the shape of salt blocks.
Logo Design suggests alternative medicine, juxtaposed to optimism and joy, wanting to evoke its direct benefits. Embedding in graphics brand elements uses both the hive construction and the hexagonal salt mountain to reinforce the brand image.
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White The basis color, allows the eyes to rest. Associated with the idea of cleanliness.
Green grass Associated with nature and health, it is used for chromatic differentiation.
Cobalt Associated with relaxation, highlights the sweet and warmer character of the main blue tone by juxtaposing.
Celest blue The main tone, its character develops in the chosen palette as optimistic.
Medium gray For a discreet, modern contrast.
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Montserat Alternates
Selected for the rounded angles, it has an optimistic air, without being unhealthy.
Montserat
Easily readable, compliments the font for titles, without eclipsing written content.
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Composed of hero photography that suggests freedom of physical well-being, the moodboard is focused on conveying positive feelings.
Of course, inspiration also comes from nature, combining different frames with elements of alternative therapies.
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The site
Ergonomic
Making a persuasive argument requires a great deal of information. From FAQs to testimonials, additional information is ergonomically integrated so that it is available to those who are interested without affecting the experience of all visitors.
Colorful
Because optimism is the core emotion of this project, the presentation of products and benefits takes advantage of the happy nature of the celestial tone for an innovative presentation of alternative medicine products.
Stimulates upsells
By integrating in the order summary the question, "Do you want an additional filter?" and the quick-add-in button, the site stimulates the acquisition behavior, easing the process and showing the option when the visitor has shown real interest in the product.
Ready to communicate
The newsletter sign-up panel has a dedicated section, larger than half the screen. Being surrounded by colored sections, it draws attention to its elements, while allowing the eyes to rest. Positioning at the center of the page helps enroll without affecting navigation.
Multiple payment options
From pay-back to safe online payment - via MobilPay or even Paypal, the order form accommodates a wide range of options. It has a small amount of fields (the address has one field) to get short order placement time and, by default, to boost mobile fill-ins.
Brand integrations
The hexagonal shape of the logo is integrated into different sections of the site, homogenizing the brand image. Repetition also ensures memorability, favoring positive associations.
