The project for Flowers by Adeline's custom online store was one of our favorite challenges of 2020.
The store offers customers the opportunity to set up their own bouquet, with an unlimited number of flowers and decorations, as well as the opportunity to choose their ribbons and paper.
The project
xWhite
The basis tone of the site allows the eyes to relax;
Lillac
The second color of the brand has a temperate character, which adds style to the color palette.
Black
Compliments the tone of Magenta and naturally complements the color palette, giving it an extra definition.
Dark gray
Used for text bodies and titles because it forms a strong contrast with white.
Magenta
One of the brand's colors, it has a strong character and creates an optimal contrast with both light and dark tones.
One of the most similar fonts to the one in the logo, chosen from the Google library. It has a feminine character and a low degree of detail, which ensures readability.
Used for text bodies, Roboto is a modern font, its lack of details naturally complimenting the title font.
Composed of frames illustrating products, but also a framework that illustrates the process, the moodboard is diverse.
The colors fit into the color palette of the site, an element that played an important role in its composition.
The site
Vizible categories
The first page of the store presents the categories on a contrasting background, stimulating in-depth navigation. The page evolves with the best-selling products and the direction to the configurator.
Highlighted photos
The photos use a polaroid background, which allows the separation of the products, and their photos are large.
Intuitive
The steps for configuring the bouquet are presented intuitively. Customers are not required to follow a standard set of steps and can return to the selection at any time.
WRITE US!
AND LET'S SEE HOW CAN WE BUILD A SUCCESS STORY TOGETHER.
Unique website for VDC Grup
View project presentationCopyright @ DUMS Design Solutions SRL 2019 | Bucuresti, Bd. Marasesti, no. 42, Romania | CUI 35146212, J40/12823/2015
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